Quick read
How to read betplay.com.co quickly
betplay.com.co looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 35/100.
What to do next
- The stack appears to include React, Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
BetPlay is a licensed online gambling and sports betting platform in Colombia, offering sports betting, lottery games (Mega, Super, Extra), casino games, and progressive jackpots. It operates as the official betting partner of the Colombian Football Federation.
Business ModelOnline Gambling/Betting Platform
Target AudienceAdult Colombian residents interested in sports betting, lottery games, and online casino entertainment, with disposable income for gambling activities
Classification
CategorySports
Sub-CategoryGambling
sports-bettingonline-gamblinglotterycasinocolombiaprogressive-jackpotresponsible-gaming
Trust & Risk
Trust Assessment
Trust Score35/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate Entertainment
VibeExciting, Trustworthy, Aspirational
UI Score7/100
Detected Logo TextBetPlay
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryGambling
Confidence98%
sports-bettingonline-gamblinglotterycasinocolombiaprogressive-jackpotresponsible-gaming
Business Insights
Business Model
Online Gambling/Betting Platform model detected
Trust Level
Low trust with 35/100 score
Audience
Adult Colombian residents interested in sports betting, lottery games, and online casino entertainment, with disposable income for gambling activities
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Gambling sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.