Live site data
Bill & Paul's Sporthaus | Outdoor Clothing and Equipment
Grand Rapids’ original outdoor outfitter since 1961. Shop premium gear for skiing, snowboarding, camping, hiking & kayaking online or in-store at Bill & Paul’s.
Last refresh
Updated 3d ago
Analyst read
In review
Detected stack
Shopify
Quick read
How to read billandpauls.com quickly
billandpauls.com looks like an uncategorized property. Traffic estimates are limited, so use the trust and structure modules first. Trust scoring is still limited, so review the business and technical modules together.
What to do next
- The stack appears to include Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
31/56 fields populated (55%)
1 health alerts11 providers
Providers with missing fields
publisher: 2/5files: 2/3traffic: 0/10radar: 0/4ai: 0/7
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
Why this module matters
Use the SEO tab as a quality and discoverability check
These metrics help you decide whether a site is structured clearly enough for search and users. Strong heading, linking, and technical file patterns usually indicate better discoverability.
- Check heading counts to spot thin or messy structure.
- Review robots and sitemap presence before treating a site as search-mature.
- Use taxonomy and AI notes to understand topical fit.
Heading Structure
H1 Tags2
H2 Tags19
Images490
Link Analysis
Internal Links1029
External Links38
Link Ratio96% internal
Technical Files Checklist
robots.txt
File found and accessible
sitemap.xml
Sitemap found and valid
Single H1 Tag
Found 2 H1 tags
Meta Description
Meta description present
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related technology
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open billandpauls.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.
Use alternatives when this report is the start of a shortlist.
Comparison
Compare similar domains
Choose an alternative and move into a side-by-side comparison from the alternatives path.
Use compare pages once you have two candidate domains.