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Screenshot of bokun.is

Live website intelligence

bokun.is

Bókun: Booking Management Software for Tour & Activity Providers

The all-in-one platform from Tripadvisor built to help you stay organised and get more bookings with thousands of connections to OTAs & resellers.

Last refresh

Updated 18d ago

Analyst read

Professional

5/100 trustTravelStale snapshot

Detected stack

WordPressCloudflare

Quick read

How to read bokun.is quickly

bokun.is looks like travel. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include WordPress, Cloudflare.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

36/56 fields populated (64%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3traffic: 0/10whois: 4/6radar: 0/4ai: 6/7
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 4/6

Missing: whois.registrar, whois.expiresAt

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 6/7

Missing: aiAnalysis.visualAnalysis

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Bókun, a subsidiary of Tripadvisor, provides a comprehensive cloud-based booking management platform designed for tour and activity operators to manage inventory, distribution, and online sales.

Business ModelSaaS / B2B Software
Target AudienceTour operators, activity providers, attraction managers, and travel agents.

Classification

CategoryTravel
Sub-CategoryTourism
Tour Operator SoftwareBooking ManagementTripadvisorOTA ConnectionsSaaSTravel Technology

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

IAB Taxonomy

IAB CategoryTravel
IAB Sub-CategoryTourism
Confidence95%
Tour Operator SoftwareBooking ManagementTripadvisorOTA ConnectionsSaaSTravel Technology

Business Insights

Business Model

SaaS / B2B Software model detected

Trust Level

Low trust with 5/100 score

Audience

Tour operators, activity providers, attraction managers, and travel agents.

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.