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Live website intelligence

bonappetit.com

Bon Appétit: Recipes, Cooking, Entertaining, Restaurants | Bon Appétit

Cook with confidence. Enjoy your food. Find recipes, search our encyclopedia of cooking tips and ingredients, watch food videos, and more.

Last refresh

Updated 13h ago

Analyst read

Professional

5/100 trustFood & Drink

Detected stack

Shopify

Quick read

How to read bonappetit.com quickly

bonappetit.com looks like food & drink. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Shopify.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Bon Appétit is a leading food media brand offering recipes, cooking techniques, restaurant reviews, food culture content, and culinary entertainment. Originally a print magazine, it has evolved into a digital-first platform with video content, newsletters, and e-commerce integration.

Business ModelMedia/Publishing with E-commerce and Advertising
Target AudienceHome cooks, food enthusiasts, millennials and Gen Z interested in culinary trends, restaurant-goers, and lifestyle consumers seeking accessible yet aspirational food content

Classification

CategoryFood & Drink
Sub-CategoryCooking & Recipes
recipescookingfood mediarestaurantsculinaryentertainmentlifestylefood culture

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

condenast.comappnexus.comaps.amazon.comconnatix.comcontextweb.comcriteo.comthemediagrid.comgoogle.comindexexchange.commedia.netonetag.comopenx.compubmatic.comrubiconproject.comconcert.iosmartadserver.comspotx.tvspotxchange.comteads.tvtriplelift.comfreewheel.tvmobkoi.comrogerssportsandmedia.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeAspirational, Polished, Modern, Trustworthy
UI Score8/100
Detected Logo Textbon appétit

IAB Taxonomy

IAB CategoryFood & Drink
IAB Sub-CategoryCooking & Recipes
Confidence98%
recipescookingfood mediarestaurantsculinaryentertainmentlifestylefood culture

Business Insights

Business Model

Media/Publishing with E-commerce and Advertising model detected

Trust Level

Low trust with 5/100 score

Audience

Home cooks, food enthusiasts, millennials and Gen Z interested in culinary trends, restaurant-goers, and lifestyle consumers seeking accessible yet aspirational food content

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.