Quick read
How to read booking.com quickly
booking.com looks like travel. Traffic signals point to roughly 596.4M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
51/56 fields populated (91%)
Providers with missing fields
publisher: 3/5files: 2/3radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 10/10
All expected fields present
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Booking.com is one of the world's largest online travel agencies, offering accommodation reservations, flights, car rentals, and other travel services. It operates as a marketplace connecting travelers with properties and service providers globally.
Business ModelMarketplace / OTA (Online Travel Agency)
Target AudienceLeisure and business travelers seeking accommodation and travel services worldwide, ranging from budget to luxury segments
Classification
CategoryTravel
Sub-CategoryTravel Booking Services
hotel-bookingtravelaccommodationreservationsvacation-rentals
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Booking.comFlyadeal Company
Advertiser IDs
AR02934798844673654785AR01701260322884550657
Ad Count2
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleMinimalist
VibeTrustworthy
UI Score7/100
IAB Taxonomy
IAB CategoryTravel
IAB Sub-CategoryTravel Booking Services
Confidence95%
hotel-bookingtravelaccommodationreservationsvacation-rentals
Business Insights
Business Model
Marketplace / OTA (Online Travel Agency) model detected
Trust Level
Low trust with 5/100 score
Audience
Leisure and business travelers seeking accommodation and travel services worldwide, ranging from budget to luxury segments
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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