Quick read
How to read brickset.com quickly
brickset.com looks like hobbies & interests. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Brickset is a comprehensive LEGO database and online community providing set information, news, reviews, and collection management tools for LEGO enthusiasts.
Business ModelMedia/Community with affiliate marketing
Target AudienceLEGO collectors, enthusiasts, parents, and fans of all ages seeking detailed set information and community engagement
Classification
CategoryHobbies & Interests
Sub-CategoryCollecting
LEGOcollectingtoysdatabasecommunityreviewshobbyfan site
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
playwire.combrickset.comaps.amazon.comrubiconproject.comrisecodes.comappnexus.comblis.comconversantmedia.comgoogle.comgumgum.comimprovedigital.comcontextweb.comindexexchange.cominmobi.comdxkulture.comthemediagrid.commedia.netnativo.comvideo.unrulymedia.comopenx.compubmatic.comsharethrough.comxandr.comloopme.comlijit.comonetag.comtriplelift.comsmartadserver.compmc.comsonobi.comteads.tvtrustx.orgvidazoo.comwunderkind.coyahoo.comyieldmo.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleClean, Functional, Community-focused
VibeTrustworthy, Enthusiastic, Organized
UI Score6/100
Detected Logo TextBRICKSET YOUR LEGO SET GUIDE
IAB Taxonomy
IAB CategoryHobbies & Interests
IAB Sub-CategoryCollecting
Confidence92%
LEGOcollectingtoysdatabasecommunityreviewshobbyfan site
Business Insights
Business Model
Media/Community with affiliate marketing model detected
Trust Level
Low trust with 15/100 score
Audience
LEGO collectors, enthusiasts, parents, and fans of all ages seeking detailed set information and community engagement
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Hobbies & Interests sites
Move from this single report into the broader market cluster.
Browse Collecting sites
Use the topic route when audience and editorial intent matter more than category.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to brickset.com.
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