Quick read
How to read bt.dk quickly
bt.dk looks like news & media. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
B.T. (Berlingske Tidende) is a major Danish tabloid newspaper and online news platform covering general news, sports, celebrity gossip, and royal coverage. The site uses a cookie consent management platform (Cookiebot) to comply with GDPR regulations.
Business ModelMedia/Publishing - Advertising-supported digital journalism with subscription and ad revenue streams
Target AudienceDanish-speaking general public seeking daily news, sports updates, and entertainment/celebrity content
Classification
CategoryNews & Media
Sub-CategoryNews
newsdanish-mediatabloidsports-newscelebrity-newsroyal-newscookie-consentgdpr
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
adform.comgoogle.comrubiconproject.comappnexus.comfreewheel.tvpubmatic.comsmartclip.netpassendo.comcriteo.comnetricsales.comconcept.dkstrossle.comimprovedigital.comsmartadserver.comtriplelift.comthemediagrid.comtritondigital.comindexexchange.comomnicommediagroup.comipgmediabrands.dkgroupm.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate/Editorial
VibeProfessional, Trustworthy, Standard news media
UI Score7/100
Detected Logo TextB.T.
IAB Taxonomy
IAB CategoryNews & Media
IAB Sub-CategoryNews
Confidence95%
newsdanish-mediatabloidsports-newscelebrity-newsroyal-newscookie-consentgdpr
Business Insights
Business Model
Media/Publishing - Advertising-supported digital journalism with subscription and ad revenue streams model detected
Trust Level
Low trust with 15/100 score
Audience
Danish-speaking general public seeking daily news, sports updates, and entertainment/celebrity content
Keep exploring
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