Quick read
How to read btwb.com quickly
btwb.com looks like health & fitness. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
36/56 fields populated (64%)
1 health alerts11 providers
Providers with missing fields
meta: 2/3publisher: 2/5files: 2/3traffic: 0/10radar: 0/4ai: 6/7
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 2/3
Missing: description
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
btwb (Beyond The Whiteboard) is a digital platform designed for the CrossFit community, providing tools for athletes to log workouts and track performance metrics.
Business ModelSaaS / Subscription
Target AudienceCrossFit athletes, fitness enthusiasts, and affiliate gym owners seeking performance tracking and community engagement.
Classification
CategoryHealth & Fitness
Sub-CategoryExercise and Fitness
CrossFitFitness TrackingGym SoftwareWorkout LoggingAthletic Performance
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserActive Advertiser
Advertiser Names
Coulter Ventures, LLC
Advertiser IDs
AR05019650462064836609
Ad Count1
has_advertiser_idhas_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
IAB Taxonomy
IAB CategoryHealth & Fitness
IAB Sub-CategoryExercise and Fitness
Confidence85%
CrossFitFitness TrackingGym SoftwareWorkout LoggingAthletic Performance
Business Insights
Business Model
SaaS / Subscription model detected
Trust Level
Low trust with 5/100 score
Audience
CrossFit athletes, fitness enthusiasts, and affiliate gym owners seeking performance tracking and community engagement.
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Health & Fitness sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Exercise and Fitness sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open btwb.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.