Skip to main content
Screenshot of buzzfeed.com

Live website intelligence

buzzfeed.com

BuzzFeed

BuzzFeed has breaking news, vital journalism, quizzes, videos, celeb news, Tasty food videos, recipes, DIY hacks, and all the trending buzz you’ll want to share with your friends. Copyright BuzzFeed, Inc. All rights reserved.

Last refresh

Updated 13d ago

Analyst read

Professional

#836 global rank15/100 trustNews & EntertainmentStale snapshot

Detected stack

React

Quick read

How to read buzzfeed.com quickly

buzzfeed.com looks like news & entertainment. Traffic signals point to roughly 65.8M monthly visits. Current AI trust scoring is 15/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

45/56 fields populated (80%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 9/10

Missing: trafficSources

whois: 6/6

All expected fields present

radar: 2/4

Missing: categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

BuzzFeed is a digital media company that produces viral content, news, quizzes, and entertainment focused on pop culture, celebrity, and trending topics. It operates through advertising, content syndication, and commerce/affiliate revenue.

Business ModelMedia/Advertising
Target AudienceMillennials and Gen Z seeking entertaining, shareable content; socially engaged consumers interested in pop culture, lifestyle, and viral trends

Classification

CategoryNews & Entertainment
Sub-CategoryPop Culture & Celebrity News
viral contentcelebrity newsquizzeslisticlessocial mediatrendingentertainment journalismmillennialgen zdigital media

Trust & Risk

Trust Assessment

Trust Score15/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

buzzfeed.comgoogle.comaps.amazon.comgumgum.comad-shield.ioopenx.comrubiconproject.comxandr.comappnexus.comteads.tvkargo.comcontextweb.comvideo.unrulymedia.compubmatic.comindexexchange.comfreewheel.tvmobkoi.comsmartadserver.comspotim.marketadyoulike.comlijit.comtriplelift.comconversantmedia.comnativo.comsharethrough.comyieldmo.comamxrtb.commedia.net33across.cominmobi.comssp.cadent.comrisecodes.compmc.comcopper6.comadipolosolutions.comthemediagrid.comyahoo.comcriteo.comtrustx.orgthe-ozone-project.comimprovedigital.comadform.comavct.clouddistrictm.iominutemedia.comsonobi.comshopsense.aionetag.com

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeFun
UI Score7/100
Detected Logo TextBuzzFeed

IAB Taxonomy

IAB CategoryNews & Entertainment
IAB Sub-CategoryPop Culture & Celebrity News
Confidence95%
viral contentcelebrity newsquizzeslisticlessocial mediatrendingentertainment journalismmillennialgen zdigital media

Business Insights

Business Model

Media/Advertising model detected

Trust Level

Low trust with 15/100 score

Audience

Millennials and Gen Z seeking entertaining, shareable content; socially engaged consumers interested in pop culture, lifestyle, and viral trends

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.