Quick read
How to read buzzfeed.io quickly
buzzfeed.io looks like news & entertainment. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Internal single sign-on (SSO) authentication portal for BuzzFeed employees and authorized users to access BuzzFeed's internal tools and platforms. Uses Okta identity management for secure access across multiple BuzzFeed-owned domains including international properties.
Business ModelEnterprise SaaS (Internal)
Target AudienceBuzzFeed employees, contractors, and authorized personnel across global offices (US, UK, Australia, Japan)
Classification
CategoryNews & Entertainment
Sub-CategoryDigital Media
ssoauthenticationoktaenterprisemediabuzzfeedinternal-toolsidentity-management
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleMinimalist
VibeProfessional
UI Score6/100
IAB Taxonomy
IAB CategoryNews & Entertainment
IAB Sub-CategoryDigital Media
Confidence95%
ssoauthenticationoktaenterprisemediabuzzfeedinternal-toolsidentity-management
Business Insights
Business Model
Enterprise SaaS (Internal) model detected
Trust Level
Low trust with 5/100 score
Audience
BuzzFeed employees, contractors, and authorized personnel across global offices (US, UK, Australia, Japan)
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
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