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caelum.com.br

Da Caelum à Alura: conheça a nossa jornada e história

Conheça a história da Caelum e da jornada até a Alura e o nosso ecossistema

Last refresh

Updated 13d ago

Analyst read

Professional

5/100 trustEducationStale snapshot

Detected stack

ReactWordPressCloudflare

Quick read

How to read caelum.com.br quickly

caelum.com.br looks like education. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React, WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

38/56 fields populated (68%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3traffic: 0/10whois: 5/6radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 5/6

Missing: whois.registrar

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Alura is a leading Brazilian online education platform focused on technology and digital skills, evolved from Caelum (a traditional IT training company). It offers courses in programming, data science, AI, UX design, DevOps, and management through a subscription model.

Business ModelSubscription-based EdTech (SaaS)
Target AudienceBrazilian professionals and students seeking to enter or advance in technology careers, including beginners to experienced developers looking for upskilling

Classification

CategoryEducation
Sub-CategoryOnline Education
online learningtechnology educationprogramming coursescareer developmentcoding bootcampprofessional trainingedtechbrazil

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleCorporate Modern
VibeTrustworthy, Professional, Innovative
UI Score8/100
Detected Logo Textalura

IAB Taxonomy

IAB CategoryEducation
IAB Sub-CategoryOnline Education
Confidence95%
online learningtechnology educationprogramming coursescareer developmentcoding bootcampprofessional trainingedtechbrazil

Business Insights

Business Model

Subscription-based EdTech (SaaS) model detected

Trust Level

Low trust with 5/100 score

Audience

Brazilian professionals and students seeking to enter or advance in technology careers, including beginners to experienced developers looking for upskilling

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.