Live website intelligence
Down for Maintenance : www.cakestuff.co.nz, Cakestuff - your one stop cake and cupcake decorating supplies shop!
www.cakestuff.co.nz : Down for Maintenance - Cake & Cupcake Stands / Caddies Cupcake Papers & Baking Cups Books/Magazines Gumpaste & Fondant Tools Cupcake Picks / Toppers Icing Bags & Accessories Decorating Tools/Aids Wedding Cake Toppers Flower Making Supplies Icing Colours - gels and powders Icing - Ingredients/Ready to Use Edible Sprinkles / Decorations Bake Ware - Cake Pans Luster Dust and Petal Dusts Themes - Characters Themes - General Icing Tips / Nozzles Candles Cake Stencils Glitters & Glitter Dusts Cake & Cupcake Boxes Oil Flavours & Baking Emulsions Edible Food Paint - Sweet Sticks Easter Products Cake Frill / Ribbon / Wraps Edible Food Pens Halloween Products Christmas Products Balloons Partyware and Party Accessories Valentines Day Products Edible Wafer Paper Cake Lace and Lace Mats Cake Boards and Cake Cards Edible Icing Images Cake Mixes and Cake Ingredients Cake Dummys Chocolate Decorating Supplies Cookie Cutters, Stamps and Tools Cake Toppers and Decorations Icing Flowers/Decorations Cake & Cupcake Stands / Caddies Cupcake Papers & Silicone Cups Gift Vouchers Books Edible Icing Images Gumpaste & Fondant Tools Treat / Loot Bags Cupcake Picks / Toppers Cake Toppers / Cake Kits Icing Bags & Accessories Wilton Student Course Kits Cake Boards & Cake Cards Decorating Tools/Aids Wedding Cake Toppers Flower Making Supplies Icing Colours - gels and powders Cookie Cutters Bakeware/Cake Pans Chocolate Moulds & Cake Wraps Chocolate Making Supplies Icing - Ingredients/Ready to Use Edible Sprinkles / Decorations BakeWare - Novelty Shaped Pans Seasonal Products Cookie Making Supplies Luster Dust and Petal Dusts Themes - Characters Themes - General Edible Icing Cupcake Images Edible Image Strips - Cake Sides Icing Tip Sets & Decorating Sets Icing Tips / Nozzles Cake Board Foil Paper Icing Flowers/Sugar Decorations Candles Cricut Cake Machine Cake Dummys PartyWare - Kids Licensed PartyWare - Kids Themed Balloons - Latex and Foil Cake Stencils Glitters & Glitter Dusts AirBrush Colours / Accessories Cake & Cupcake Boxes Chocolate Transfer Sheets Oil Flavourings Decorated Cookies Punch, Cut, Decorate! Partyware - Kids Misc Gelatin Sheets Edible Diamonds Partyware Edible Food Paint Customised Icing Image Printing Cake Decorating Classes Cake Mixes Cake Pops Easter Products Cake Frill Edible Food Pens Diamante Numbers and Letters Halloween Products Christmas Products Cakestuff, occassioncakes, Occassion Cakes, cakes, cake, cake decorating, cake products, Wilton, icing, edible, cupcake, chocolate, piping, sugarcraft, fondant, gumpaste, images, party, tins/pans, edible icing images, loot/treat bags, candles, cupcake papers, cupcake display stands, cookie cutters, chocolate moulds, icing colours
Last refresh
Updated 15d ago
Analyst read
Professional
Detected stack
Quick read
How to read cakestuff.co.nz quickly
cakestuff.co.nz looks like food & drink. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/56 fields populated (59%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Cakestuff is a New Zealand-based e-commerce retailer specializing in cake and cupcake decorating supplies, baking equipment, and party accessories. They position themselves as having the largest range of decorating products in NZ and carry major brands like Wilton.
Classification
Trust & Risk
Trust Assessment
Google Ads Transparency
Publisher Monetization
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 15/100 score
Audience
Home bakers, professional cake decorators, party planners, and baking enthusiasts in New Zealand seeking specialty decorating supplies and tools
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