Quick read
How to read calm.com quickly
calm.com looks like health & fitness. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Calm is a leading meditation and sleep app offering guided meditations, sleep stories, breathing exercises, and relaxation content to help users manage stress, anxiety, and improve sleep quality.
Business ModelSubscription SaaS (Freemium)
Target AudienceIndividuals seeking stress relief, better sleep, and mental wellness; includes general consumers, professionals, and those with anxiety or sleep disorders
Classification
CategoryHealth & Fitness
Sub-CategoryMental Health
meditationwellnessmental healthmindfulnesscaptchasecurity
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleMinimalist
VibeTrustworthy
UI Score7/100
IAB Taxonomy
IAB CategoryHealth & Fitness
IAB Sub-CategoryMental Health
Confidence95%
meditationwellnessmental healthmindfulnesscaptchasecurity
Business Insights
Business Model
Subscription SaaS (Freemium) model detected
Trust Level
Low trust with 5/100 score
Audience
Individuals seeking stress relief, better sleep, and mental wellness; includes general consumers, professionals, and those with anxiety or sleep disorders
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Health & Fitness sites
Move from this single report into the broader market cluster.
Browse Mental Health sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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