Live website intelligence
Calcium Supplements: Gummies, Chews & More | Caltrate
Nothing has more vitamin D3 than Caltrate to help nourish stronger, healthier bones.* Find products with calcium & nutrients like vitamin D, magnesium and more.
Last refresh
Updated 12d ago
Analyst read
Professional
5/100 trustHealth & FitnessStale snapshot
Detected stack
Cloudflare
Quick read
How to read caltrate.com quickly
caltrate.com looks like health & fitness. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
39/56 fields populated (70%)
Providers with missing fields
publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Caltrate is a leading brand of calcium and vitamin D supplements owned by Haleon, focused on bone health products including gummies, chews, and tablets with various mineral formulations.
Business ModelConsumer Packaged Goods (CPG) - Direct-to-consumer information with retail partnerships
Target AudienceAdults concerned with bone health, particularly aging consumers, postmenopausal women, and individuals seeking to prevent osteoporosis
Classification
CategoryHealth & Fitness
Sub-CategoryVitamins & Supplements
calcium supplementsbone healthvitamin D3nutritional supplementsHaleonconsumer health productsmineralswellness
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Healthcare
VibeTrustworthy, Clean, Health-focused
UI Score7/100
Detected Logo TextCaltrate
IAB Taxonomy
IAB CategoryHealth & Fitness
IAB Sub-CategoryVitamins & Supplements
Confidence98%
calcium supplementsbone healthvitamin D3nutritional supplementsHaleonconsumer health productsmineralswellness
Business Insights
Business Model
Consumer Packaged Goods (CPG) - Direct-to-consumer information with retail partnerships model detected
Trust Level
Low trust with 5/100 score
Audience
Adults concerned with bone health, particularly aging consumers, postmenopausal women, and individuals seeking to prevent osteoporosis
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Health & Fitness sites
Move from this single report into the broader market cluster.
Browse Vitamins & Supplements sites
Use the topic route when audience and editorial intent matter more than category.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
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