Quick read
How to read canadianunderwriter.ca quickly
canadianunderwriter.ca looks like business & finance. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
39/56 fields populated (70%)
1 health alerts11 providers
Providers with missing fields
ads: 3/5publisher: 4/5traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 3/5
Missing: advertiserIds, advertiserNames
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Canadian Underwriter is a B2B media publication providing news, research, and analysis for Canada's property and casualty insurance industry. Established in 1934, it serves as an authoritative information source for insurance professionals including underwriters, brokers, and risk managers.
Business ModelB2B Media/Publishing
Target AudienceInsurance industry professionals in Canada, including underwriters, brokers, risk managers, claims professionals, and insurance executives
Classification
CategoryBusiness & Finance
Sub-CategoryInsurance
insurancecanadap&c insurancecommercial insuranceindustry newsb2b mediaunderwritingrisk management
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Direct Sellers0
Reseller Sellers0
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial
VibeProfessional, Authoritative, Traditional
UI Score7/100
Detected Logo Textcanadian underwriter YOUR GUIDE TO INSURANCE SUCCESS. SINCE 1934
IAB Taxonomy
IAB CategoryBusiness & Finance
IAB Sub-CategoryInsurance
Confidence95%
insurancecanadap&c insurancecommercial insuranceindustry newsb2b mediaunderwritingrisk management
Business Insights
Business Model
B2B Media/Publishing model detected
Trust Level
Low trust with 5/100 score
Audience
Insurance industry professionals in Canada, including underwriters, brokers, risk managers, claims professionals, and insurance executives
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
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Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Insurance sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open canadianunderwriter.ca alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.