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Home - Carbon Brief » Clear on climate
Carbon Brief covers climate science, energy and policy, specialising in clear, data-driven articles to improve the understanding of climate change.
Last refresh
Updated 96d ago
Analyst read
Professional
54/100 trustNews & WeatherStale snapshot
Detected stack
WordPressCloudflare
Quick read
How to read carbonbrief.org quickly
carbonbrief.org looks like news & weather. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 54/100.
What to do next
- The stack appears to include WordPress, Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
38/62 fields populated (61%)
1 health alerts11 providers
Providers with missing fields
ads: 3/5publisher: 4/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 3/5
Missing: advertiserIds, advertiserNames
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Carbon Brief is an independent UK-based website specializing in climate science, energy policy, and environmental journalism. It produces data-driven, evidence-based reporting to improve public understanding of climate change, distinguishing itself through clear explanations and visual data presentation.
Business ModelNon-profit Media / Public Interest Journalism
Target AudiencePolicy makers, journalists, researchers, environmentally conscious professionals, and educated general public seeking authoritative climate information
Classification
CategoryNews & Weather
Sub-CategoryEnvironmental News
climate changeenvironmental journalismscience communicationenergy policydata journalismnon-profit media
Trust & Risk
Trust Assessment
Trust Score54/100
SentimentProfessional
Spam DetectionClean
Google Ads Transparency
Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results
Publisher Monetization
ads.txtMissing
Direct Sellers0
Reseller Sellers0
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy, Authoritative, Serious
UI Score8/100
Detected Logo TextCarbonBrief
IAB Taxonomy
IAB CategoryNews & Weather
IAB Sub-CategoryEnvironmental News
Confidence95%
climate changeenvironmental journalismscience communicationenergy policydata journalismnon-profit media
Business Insights
Business Model
Non-profit Media / Public Interest Journalism model detected
Trust Level
Medium trust with 54/100 score
Audience
Policy makers, journalists, researchers, environmentally conscious professionals, and educated general public seeking authoritative climate information
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
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Use category pages when market context matters more than one domain.
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Use the topic route when audience and editorial intent matter more than category.
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