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Screenshot of cbsm.com

Live website intelligence

cbsm.com

Community-Based Social Marketing : Doug McKenzie-Mohr

Last refresh

Updated 13d ago

Analyst read

Professional

5/100 trustBusinessStale snapshot

Detected stack

Cloudflare

Quick read

How to read cbsm.com quickly

cbsm.com looks like business. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Cloudflare.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

41/56 fields populated (73%)

11 providers

Providers with missing fields

traffic: 0/10radar: 0/4ai: 6/7
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 5/5

All expected fields present

files: 3/3

All expected fields present

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 6/7

Missing: aiAnalysis.visualAnalysis

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

The official website for Dr. Doug McKenzie-Mohr, the founder of community-based social marketing. It provides resources, training, and consulting services aimed at fostering sustainable behavior and environmental conservation.

Business ModelConsulting & Training
Target AudienceEnvironmental program managers, government agencies, NGOs, and community planners seeking to promote sustainable behavior change.

Classification

CategoryBusiness
Sub-CategoryBusiness Consulting
Social MarketingSustainabilityBehavior ChangeEnvironmental ConsultingTrainingDoug McKenzie-Mohr

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Google Ads Transparency

Is AdvertiserNot Advertising
Ad Count0
no_advertiser_idno_creative_results

Publisher Monetization

ads.txtMissing
Direct Sellers0
Reseller Sellers0

Monetization Signals

missing_ads_txt

IAB Taxonomy

IAB CategoryBusiness
IAB Sub-CategoryBusiness Consulting
Confidence85%
Social MarketingSustainabilityBehavior ChangeEnvironmental ConsultingTrainingDoug McKenzie-Mohr

Business Insights

Business Model

Consulting & Training model detected

Trust Level

Low trust with 5/100 score

Audience

Environmental program managers, government agencies, NGOs, and community planners seeking to promote sustainable behavior change.

Keep exploring

Keep exploring from this report

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Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.