Quick read
How to read change.org quickly
change.org looks like law, government & politics. Traffic signals point to roughly 23.9M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Change.org is a petition platform that enables individuals to create and sign petitions on various social, political, and environmental issues. The platform connects activists with supporters to drive change at local, national, and global levels.
Business ModelFreemium SaaS / Nonprofit Hybrid (B Corporation certified, generates revenue through promoted petitions and crowdfunding features)
Target AudienceActivists, concerned citizens, nonprofit organizations, and individuals seeking to create social or political change in their communities
Classification
CategoryLaw, Government & Politics
Sub-CategoryPolitics
petitionsactivismsocial-changecivic-engagementcommunity-organizingcrowdsourcing
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleMinimalist
VibeTrustworthy
UI Score8/100
Detected Logo Textchange.org
IAB Taxonomy
IAB CategoryLaw, Government & Politics
IAB Sub-CategoryPolitics
Confidence92%
petitionsactivismsocial-changecivic-engagementcommunity-organizingcrowdsourcing
Business Insights
Business Model
Freemium SaaS / Nonprofit Hybrid (B Corporation certified, generates revenue through promoted petitions and crowdfunding features) model detected
Trust Level
Low trust with 5/100 score
Audience
Activists, concerned citizens, nonprofit organizations, and individuals seeking to create social or political change in their communities
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Law, Government & Politics sites
Move from this single report into the broader market cluster.
Browse Politics sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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