Quick read
How to read clickondetroit.com quickly
clickondetroit.com looks like news & politics. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
ClickOnDetroit is the digital platform for WDIV Local 4, an NBC-affiliated television station serving Detroit, Michigan. The website provides local news coverage, weather forecasts, sports updates, live streaming, and community-focused content for the Detroit metropolitan area.
Business ModelMedia (Local Broadcast Television Digital Platform)
Target AudienceResidents of Detroit, Michigan and surrounding southeastern Michigan communities seeking local news, weather, sports, and community information
Classification
CategoryNews & Politics
Sub-CategoryLocal News
local-newsdetroitmichiganbroadcast-televisionweathersportsvideo-contentnbc-affiliate
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy
UI Score7/100
Detected Logo TextCLICK ON DETROIT
IAB Taxonomy
IAB CategoryNews & Politics
IAB Sub-CategoryLocal News
Confidence95%
local-newsdetroitmichiganbroadcast-televisionweathersportsvideo-contentnbc-affiliate
Business Insights
Business Model
Media (Local Broadcast Television Digital Platform) model detected
Trust Level
Low trust with 5/100 score
Audience
Residents of Detroit, Michigan and surrounding southeastern Michigan communities seeking local news, weather, sports, and community information
Keep exploring
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