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Screenshot of colgatepalmolive.com

Live website intelligence

colgatepalmolive.com

Colgate-Palmolive – Make More Smiles

Colgate-Palmolive is a trusted global leader in consumer and household products, offering innovative brands in oral care, personal care, pet nutrition, and home care. Explore our brands, investment opportunities and career opportunities and discover how we

Last refresh

Updated 16d ago

Analyst read

Professional

5/100 trustConsumer GoodsStale snapshot

Detected stack

Unknown

Quick read

How to read colgatepalmolive.com quickly

colgatepalmolive.com looks like consumer goods. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Unknown.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Colgate-Palmolive is a multinational consumer products company specializing in oral care, personal care, home care, and pet nutrition products. The company owns well-known brands including Colgate, Palmolive, Speed Stick, Softsoap, and Hill's Pet Nutrition.

Business ModelConsumer Packaged Goods (CPG) - Manufacturing and distribution of branded consumer products through retail channels globally
Target AudienceGlobal consumers seeking trusted household and personal care products; includes families, pet owners, and health-conscious individuals across all demographics

Classification

CategoryConsumer Goods
Sub-CategoryPersonal Care & Hygiene
oral carepersonal carehousehold productspet nutritionCPGbrandsconsumer goodshygienemultinational corporation

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleCorporate
VibeTrustworthy
UI Score7/100
Detected Logo TextColgate-Palmolive Make More Smiles

IAB Taxonomy

IAB CategoryConsumer Goods
IAB Sub-CategoryPersonal Care & Hygiene
Confidence98%
oral carepersonal carehousehold productspet nutritionCPGbrandsconsumer goodshygienemultinational corporation

Business Insights

Business Model

Consumer Packaged Goods (CPG) - Manufacturing and distribution of branded consumer products through retail channels globally model detected

Trust Level

Low trust with 5/100 score

Audience

Global consumers seeking trusted household and personal care products; includes families, pet owners, and health-conscious individuals across all demographics

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.