Live website intelligence
Colgate-Palmolive – Make More Smiles
Colgate-Palmolive is a trusted global leader in consumer and household products, offering innovative brands in oral care, personal care, pet nutrition, and home care. Explore our brands, investment opportunities and career opportunities and discover how we
Last refresh
Updated 16d ago
Analyst read
Professional
Detected stack
Quick read
How to read colgatepalmolive.com quickly
colgatepalmolive.com looks like consumer goods. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Colgate-Palmolive is a multinational consumer products company specializing in oral care, personal care, home care, and pet nutrition products. The company owns well-known brands including Colgate, Palmolive, Speed Stick, Softsoap, and Hill's Pet Nutrition.
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
Consumer Packaged Goods (CPG) - Manufacturing and distribution of branded consumer products through retail channels globally model detected
Trust Level
Low trust with 5/100 score
Audience
Global consumers seeking trusted household and personal care products; includes families, pet owners, and health-conscious individuals across all demographics
Keep exploring
Keep exploring from this report
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