Quick read
How to read deadspin.com quickly
deadspin.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 25/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Deadspin is a digital sports media outlet providing sports news, commentary, analysis, and betting content. Originally founded in 2005, it has evolved through various ownership changes while maintaining an irreverent, opinion-driven editorial voice focused on sports culture and journalism.
Business ModelMedia/Publishing - Digital Advertising & Content
Target AudienceSports fans aged 18-45, particularly those interested in sports betting, NFL/NBA coverage, and alternative sports journalism with an edgy, non-traditional perspective
Classification
CategorySports
Sub-CategorySports News
sportsnewsbettingnbanflsuper bowleditorialjournalism
Trust & Risk
Trust Assessment
Trust Score25/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeEdgy, Bold, Contemporary
UI Score7/100
Detected Logo TextDEADSPIN
IAB Taxonomy
IAB CategorySports
IAB Sub-CategorySports News
Confidence95%
sportsnewsbettingnbanflsuper bowleditorialjournalism
Business Insights
Business Model
Media/Publishing - Digital Advertising & Content model detected
Trust Level
Low trust with 25/100 score
Audience
Sports fans aged 18-45, particularly those interested in sports betting, NFL/NBA coverage, and alternative sports journalism with an edgy, non-traditional perspective
Keep exploring
Keep exploring from this report
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