Live website intelligence
Decathlon America | Outdoor Sports Clothing & Gear
Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!
Last refresh
Updated 10d ago
Analyst read
Professional
5/100 trustShoppingStale snapshot
Detected stack
Shopify
Quick read
How to read decathlon.com quickly
decathlon.com looks like shopping. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Decathlon is a global sporting goods retailer offering a wide range of outdoor and sports equipment, apparel, and gear for activities including camping, hiking, running, cycling, and winter sports. The company operates as an e-commerce platform with a focus on making sports accessible through affordable, quality products.
Business ModelE-commerce
Target AudienceOutdoor enthusiasts, athletes, and recreational sports participants of all skill levels seeking affordable, quality sporting goods and apparel
Classification
CategoryShopping
Sub-CategorySporting Goods
outdoor gearsports equipmentcampinghikingrunningcyclingskiingapparele-commerceretail
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleClean, Modern, Lifestyle-focused
VibeAdventurous, Accessible, Trustworthy
UI Score8/100
Detected Logo TextDECATHLON
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategorySporting Goods
Confidence98%
outdoor gearsports equipmentcampinghikingrunningcyclingskiingapparele-commerceretail
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Outdoor enthusiasts, athletes, and recreational sports participants of all skill levels seeking affordable, quality sporting goods and apparel
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Sporting Goods sites
Use the topic route when audience and editorial intent matter more than category.
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.
breakout.com.pk
same_category
bravojava.net
same_category
capsule.nyc
same_category
capsuletoronto.com
same_category
See all alternatives
View all 6 alternatives and competitors to decathlon.com.
Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.