Live website intelligence
Decathlon America | Outdoor Sports Clothing & Gear
Shop high-quality outdoor and running gear, apparel, and equipment for camping, hiking, running, and more. Explore our puffer jackets, backpacks, tents, hiking boots, rain jackets, running gear, moisture-wicking apparel, Merino wool, bikes and more for your next adventure!
Last refresh
Updated 10d ago
Analyst read
Professional
5/100 trustSportsStale snapshot
Detected stack
Shopify
Quick read
How to read decathlon.net quickly
decathlon.net looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Decathlon is a global sporting goods retailer offering a wide range of affordable outdoor and sports equipment, apparel, and gear for activities including camping, hiking, running, cycling, and winter sports. They operate as a vertically integrated brand with multiple in-house product lines.
Business ModelE-commerce
Target AudienceOutdoor enthusiasts, recreational athletes, and budget-conscious consumers seeking quality sports equipment and apparel for camping, hiking, running, and various outdoor activities
Classification
CategorySports
Sub-CategoryOutdoor Sports
outdoor gearcamping equipmenthikingrunningcyclingskiingapparele-commercesports retail
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleClean, Modern, Lifestyle-focused
VibeAdventurous, Approachable, Trustworthy
UI Score8/100
Detected Logo TextDECATHLON
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryOutdoor Sports
Confidence98%
outdoor gearcamping equipmenthikingrunningcyclingskiingapparele-commercesports retail
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Outdoor enthusiasts, recreational athletes, and budget-conscious consumers seeking quality sports equipment and apparel for camping, hiking, running, and various outdoor activities
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Outdoor Sports sites
Use the topic route when audience and editorial intent matter more than category.
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to decathlon.net.
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