Live website intelligence
Department for Environment, Food & Rural Affairs - GOV.UK
We are responsible for improving and protecting the environment. We aim to grow a green economy and sustain thriving rural communities. We also support our world-leading food, farming and fishing industries. Defra is a ministerial department, supported by 34 agencies and public bodies .
Last refresh
Updated 11d ago
Analyst read
Professional
Detected stack
Quick read
How to read defra.gov.uk quickly
defra.gov.uk looks like government. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 0/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
UK government ministerial department responsible for environmental protection, food production, agriculture, fisheries, and rural community development
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
Government/Public Service model detected
Trust Level
Low trust with 0/100 score
Audience
UK citizens, farmers, rural communities, food industry stakeholders, environmental organizations, and businesses seeking regulatory guidance
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