Quick read
How to read deseret.com quickly
deseret.com looks like news & weather. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React, Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/56 fields populated (59%)
1 health alerts11 providers
Providers with missing fields
meta: 2/3ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 2/3
Missing: description
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Deseret News is a Utah-based daily newspaper and news organization providing local, national, and international news coverage with a focus on values-based journalism. Founded in 1850, it is one of the oldest continuously published newspapers in the United States, owned by Deseret Management Corporation (LDS Church affiliated).
Business ModelMedia/Publishing (Ad-supported digital news with subscription options)
Target AudienceGeneral readers in Utah and Mountain West region, LDS Church members, values-conscious readers seeking family-friendly news coverage
Classification
CategoryNews & Weather
Sub-CategoryNews
newsmediajournalismlocal-newsutahmormonlifestylesportspolitics
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy
UI Score7/100
Detected Logo TextDeseret News
IAB Taxonomy
IAB CategoryNews & Weather
IAB Sub-CategoryNews
Confidence95%
newsmediajournalismlocal-newsutahmormonlifestylesportspolitics
Business Insights
Business Model
Media/Publishing (Ad-supported digital news with subscription options) model detected
Trust Level
Low trust with 15/100 score
Audience
General readers in Utah and Mountain West region, LDS Church members, values-conscious readers seeking family-friendly news coverage
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
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Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
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