Live website intelligence
diDNA | Ad Tech for Publishers, SSPs/DSPs, and Brands
diDNA offers industry-leading advertising solutions for businesses operating in the publisher ecosystem. Solutions for publishers, ad agencies, and partners.
Last refresh
Updated 2d ago
Analyst read
Professional
15/100 trustTechnology & Computing
Detected stack
WordPress
Quick read
How to read didna.io quickly
didna.io looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
diDNA is an advertising technology company providing header bidding solutions, Prebid adapters, and demand partnerships to help publishers maximize ad revenue and CPMs through programmatic advertising infrastructure.
Business ModelB2B SaaS/Technology Platform
Target AudienceDigital publishers, SSPs, DSPs, ad agencies, and brands seeking to optimize programmatic ad inventory and access premium demand partners
Classification
CategoryTechnology & Computing
Sub-CategoryAdvertising Technology
ad-techheader-biddingprogrammatic-advertisingsspdsppublisher-monetizationprebidad-inventory
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
google.compubmatic.comsovrn.comlijit.comopenx.comrubiconproject.comappnexus.comvideo.unrulymedia.comcontextweb.comkrushmedia.commotorik.iosmaato.comsmartadserver.comsharethrough.com33across.comyahoo.comimprovedigital.comtriplelift.comamxrtb.comindexexchange.comrhythmone.comaps.amazon.comad-generation.jpdistrictm.ioyieldmo.comgumgum.comadmanmedia.comemxdgt.comthemediagrid.combeachfront.commintegral.comsonobi.commedia.netmediago.iovisiblemeasures.comonetag.comminutemedia.comundertone.comimds.tvvidazoo.comkargo.comadyoulike.comrisecodes.comstart.ioconnectad.ionativo.comonlinemediasolutions.comsupply.colossusssp.comopera.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleCorporate
VibeProfessional
UI Score7/100
Detected Logo TextdiDNA
IAB Taxonomy
IAB CategoryTechnology & Computing
IAB Sub-CategoryAdvertising Technology
Confidence95%
ad-techheader-biddingprogrammatic-advertisingsspdsppublisher-monetizationprebidad-inventory
Business Insights
Business Model
B2B SaaS/Technology Platform model detected
Trust Level
Low trust with 15/100 score
Audience
Digital publishers, SSPs, DSPs, ad agencies, and brands seeking to optimize programmatic ad inventory and access premium demand partners
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Technology & Computing sites
Move from this single report into the broader market cluster.
Browse Advertising Technology sites
Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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