Quick read
How to read dollargeneral.com quickly
dollargeneral.com looks like shopping. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/56 fields populated (59%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Dollar General is a leading American discount retailer offering everyday household essentials, groceries, cleaning supplies, and personal care products at low prices through both physical stores and online shopping.
Business ModelE-commerce / Brick-and-Mortar Retail
Target AudienceBudget-conscious consumers, families, and shoppers in rural and suburban areas seeking affordable everyday necessities and convenience
Classification
CategoryShopping
Sub-CategoryDiscount & Outlet Stores
retaildiscount storegroceryhousehold goodsconveniencee-commercebudget shoppingconsumer packaged goods
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Retail
VibeApproachable, Budget-Friendly, Convenient
UI Score7/100
Detected Logo TextDOLLAR GENERAL
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryDiscount & Outlet Stores
Confidence98%
retaildiscount storegroceryhousehold goodsconveniencee-commercebudget shoppingconsumer packaged goods
Business Insights
Business Model
E-commerce / Brick-and-Mortar Retail model detected
Trust Level
Low trust with 5/100 score
Audience
Budget-conscious consumers, families, and shoppers in rural and suburban areas seeking affordable everyday necessities and convenience
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Shopping sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Discount & Outlet Stores sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open dollargeneral.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.