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Live website intelligence

drf.com

Daily Racing Form | Horse Racing - Bets, Entries, Results & PPs

Find all the latest horse racing coverage at Daily Racing Form, including bets, entries, results, and Past Performances (PPs). Visit DRF for expert insights!

Last refresh

Updated 24d ago

Analyst read

Professional

15/100 trustSportsStale snapshot

Detected stack

React

Quick read

How to read drf.com quickly

drf.com looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.

What to do next

  • The stack appears to include React.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Daily Racing Form (DRF) is a leading horse racing media company providing past performance data, handicapping tools, news, and betting information for thoroughbred racing enthusiasts. The platform serves as a comprehensive resource for horse racing fans, bettors, and industry professionals with coverage of major tracks, entries, results, and expert analysis.

Business ModelMedia/Publishing with Subscription and Advertising revenue. Hybrid model combining free content with premium paid subscriptions for detailed past performance data (PPs), handicapping tools, and betting insights. Also includes affiliate/referral revenue from sports betting partnerships.
Target AudienceHorse racing enthusiasts, handicappers, sports bettors, track attendees, owners, trainers, and industry professionals. Demographics skew older (35-65+), predominantly male, with disposable income for wagering and premium content subscriptions.

Classification

CategorySports
Sub-CategoryHorse Racing
horse racingsports bettingdaily racing formpast performanceshandicappingkentucky derbysports mediawageringthoroughbred racingracing news

Trust & Risk

Trust Assessment

Trust Score15/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

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Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial/News Media
VibeProfessional, Information-Dense, Traditional
UI Score6/100
Detected Logo TextDRF

IAB Taxonomy

IAB CategorySports
IAB Sub-CategoryHorse Racing
Confidence98%
horse racingsports bettingdaily racing formpast performanceshandicappingkentucky derbysports mediawageringthoroughbred racingracing news

Business Insights

Business Model

Media/Publishing with Subscription and Advertising revenue. Hybrid model combining free content with premium paid subscriptions for detailed past performance data (PPs), handicapping tools, and betting insights. Also includes affiliate/referral revenue from sports betting partnerships. model detected

Trust Level

Low trust with 15/100 score

Audience

Horse racing enthusiasts, handicappers, sports bettors, track attendees, owners, trainers, and industry professionals. Demographics skew older (35-65+), predominantly male, with disposable income for wagering and premium content subscriptions.

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