Live site data
Car Air Fresheners & Scented Candles for Home & Auto | Drift
Discover premium car fresheners—wood, stone, and metal—designed to elevate your drive with long-lasting scents and modern, stylish design.
Last refresh
Updated 5d ago
Analyst read
Professional
5/100 trustHome & Garden
Detected stack
ReactShopify
Quick read
How to read drift.co quickly
drift.co looks like home & garden. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
27/56 fields populated (48%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Drift is a direct-to-consumer brand selling premium car air fresheners and home fragrance products. The company differentiates through high-quality materials (wood, stone, metal) and modern design, offering both one-time purchases and subscription models for scent refills.
Business ModelE-commerce
Target AudienceCar owners and home fragrance enthusiasts aged 25-45 who value aesthetics, premium quality, and natural materials over traditional air fresheners. Likely urban/suburban professionals with disposable income for lifestyle products.
Classification
CategoryHome & Garden
Sub-CategoryHome & Garden Products
car air freshenerhome fragrancescented candlesautomotive accessoriespremium scentssubscription boxdirect-to-consumerlifestyle brand
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial
VibePremium Lifestyle
UI Score8/100
Detected Logo Textdrift
IAB Taxonomy
IAB CategoryHome & Garden
IAB Sub-CategoryHome & Garden Products
Confidence92%
car air freshenerhome fragrancescented candlesautomotive accessoriespremium scentssubscription boxdirect-to-consumerlifestyle brand
Business Insights
Business Model
E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Car owners and home fragrance enthusiasts aged 25-45 who value aesthetics, premium quality, and natural materials over traditional air fresheners. Likely urban/suburban professionals with disposable income for lifestyle products.
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Home & Garden sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Home & Garden Products sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Related technology
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.