Live site data
Men’s Soap & Grooming Products | Dr. Squatch
Dr. Squatch makes natural soap, deodorant, hair care & cologne built for men who want to ditch the drugstore junk. Handmade cold process bar soap in man...
Last refresh
Updated 5d ago
Analyst read
Professional
15/100 trustPersonal Care
Detected stack
ReactShopify
Quick read
How to read drsquatch.com quickly
drsquatch.com looks like personal care. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.
What to do next
- The stack appears to include React, Shopify.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/56 fields populated (59%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Dr. Squatch is a men's grooming brand specializing in natural, handmade cold process bar soaps, deodorants, hair care, and cologne. The company positions itself as an alternative to mass-market drugstore products, emphasizing natural ingredients and masculine branding. They operate on a direct-to-consumer model with subscription options.
Business ModelE-commerce (DTC with subscription component)
Target AudienceMen seeking natural, premium grooming products as an alternative to conventional drugstore brands; primarily millennial and Gen-Z males interested in self-care and natural ingredients
Classification
CategoryPersonal Care
Sub-CategoryMen's Grooming
men's groomingnatural soappersonal caree-commercedeodoranthair carecolognesubscription
Trust & Risk
Trust Assessment
Trust Score15/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StylePlayful
VibeFun, Masculine, Edgy
UI Score8/100
Detected Logo TextDr. Squatch
IAB Taxonomy
IAB CategoryPersonal Care
IAB Sub-CategoryMen's Grooming
Confidence95%
men's groomingnatural soappersonal caree-commercedeodoranthair carecolognesubscription
Business Insights
Business Model
E-commerce (DTC with subscription component) model detected
Trust Level
Low trust with 15/100 score
Audience
Men seeking natural, premium grooming products as an alternative to conventional drugstore brands; primarily millennial and Gen-Z males interested in self-care and natural ingredients
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Personal Care sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Men's Grooming sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Related technology
Browse Shopify websites
Pivot from one domain into a stack-based discovery path.