Quick read
How to read duke.edu quickly
duke.edu looks like education. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 2/100.
What to do next
- The stack appears to include WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
28/56 fields populated (50%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 0/6
Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Duke University is a prestigious private research university in North Carolina offering undergraduate, graduate, and professional programs across multiple disciplines including academics, research, and admissions services.
Business ModelEducational Institution
Target AudienceProspective students, current students, faculty, researchers, alumni, and donors seeking world-class higher education and research opportunities
Classification
CategoryEducation
Sub-CategoryColleges & Universities
universityhigher educationresearchacademicsnorth carolinadukecollegeadmissions
Trust & Risk
Trust Assessment
Trust Score2/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial
VibePrestigious, Trustworthy, Aspirational
UI Score9/100
Detected Logo TextDuke
IAB Taxonomy
IAB CategoryEducation
IAB Sub-CategoryColleges & Universities
Confidence98%
universityhigher educationresearchacademicsnorth carolinadukecollegeadmissions
Business Insights
Business Model
Educational Institution model detected
Trust Level
Low trust with 2/100 score
Audience
Prospective students, current students, faculty, researchers, alumni, and donors seeking world-class higher education and research opportunities
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Education sites
Move from this single report into the broader market cluster.
Browse Colleges & Universities sites
Use the topic route when audience and editorial intent matter more than category.
Browse Wordpress websites
Pivot from one domain into a stack-based discovery path.
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