Live website intelligence

dwp.gov.uk

Department for Work and Pensions - GOV.UK

The Department for Work and Pensions (DWP) is responsible for welfare, pensions and child maintenance policy. As the UK’s biggest public service department it administers the State Pension and a range of working age, disability and ill health benefits to around 20 million claimants and customers. DWP is a ministerial department, supported by 16 agencies and public bodies .

Last refresh

Updated 12d ago

Analyst read

Professional

2/100 trustGovernmentStale snapshot

Detected stack

Unknown

Quick read

How to read dwp.gov.uk quickly

dwp.gov.uk looks like government. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 2/100.

What to do next

The stack appears to include Unknown.
Open the Traffic tab if you need audience scale and geography before outreach.
Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4

View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

Use the SEO card to judge structure quality.
Use traffic and rank signals to estimate market weight.
Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags1

H2 Tags18

Internal Links139

External Links21

Images27

DNS & Infrastructure

DNS ProviderGoogle

Mail (MX)10 mx1.hc1011-45.c3s2.iphmx.com

10 mx2.hc1011-45.c3s2.iphmx.com

NS Records2 records

TXT Records20 records

Traffic Stats

Domain Age24.7 years

Taxonomy

IAB CategoryGovernment

IAB Sub-CategoryPublic Services

Confidence98%

governmentwelfarepensionssocial servicespublic benefitsUKdepartment-for-work-pensionschild maintenancedisability benefitsjobcentre

Technical Files

robots.txtMissing

sitemap.xmlMissing

AI Analysis

SummaryThe Department for Work and Pensions (DWP) is a UK government ministerial department responsible for welfare, pensions, and child maintenance policy. It administers the State Pension and various working age, disability and ill health benefits to approximately 20 million claimants and customers, making it the UK's largest public service department.

Business ModelGovernment Public Service

Trust Score2/100

SentimentProfessional

Publisher / Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

Visual / Brand

Dominant Color#100100100

Color Palette

StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Browse Government sites

Move from this single report into the broader market cluster.

Browse Public Services sites

Use the topic route when audience and editorial intent matter more than category.

Browse Unknown websites

Pivot from one domain into a stack-based discovery path.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.