Quick read
How to read ercot.com quickly
ercot.com looks like business & industrial. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/56 fields populated (59%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
ERCOT (Electric Reliability Council of Texas) is the independent system operator managing the flow of electric power to 90% of Texas. It oversees 1,460+ power generation units and 55,000+ miles of transmission lines, operating the wholesale electricity market and ensuring grid reliability.
Business ModelNon-profit Independent System Operator (ISO) / Government-adjacent Utility
Target AudienceElectricity market participants (generators, retailers, utilities), policymakers, energy traders, researchers, and Texas consumers seeking grid information
Classification
CategoryBusiness & Industrial
Sub-CategoryEnergy & Utilities
electricitypower gridtexasenergy managementtransmissionutilitiesrenewable energyisogrid operator
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate
VibeTrustworthy, Authoritative, Data-driven
UI Score7/100
Detected Logo Textercot
IAB Taxonomy
IAB CategoryBusiness & Industrial
IAB Sub-CategoryEnergy & Utilities
Confidence98%
electricitypower gridtexasenergy managementtransmissionutilitiesrenewable energyisogrid operator
Business Insights
Business Model
Non-profit Independent System Operator (ISO) / Government-adjacent Utility model detected
Trust Level
Low trust with 5/100 score
Audience
Electricity market participants (generators, retailers, utilities), policymakers, energy traders, researchers, and Texas consumers seeking grid information
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Business & Industrial sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Energy & Utilities sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
Alternatives
Open ercot.com alternatives
Review similar domains ranked by category, audience, technology overlap, and match reasons.