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Live website intelligence

esphome.io

ESPHome - Smart Home Made Simple

ESPHome - Smart Home Made Simple. ESPHome turns ESP32, ESP8266, and RP2040 microcontrollers into fully-featured smart home devices.

Last refresh

Updated 9d ago

Analyst read

Professional

5/100 trustTechnology & ComputingStale snapshot

Detected stack

Unknown

Quick read

How to read esphome.io quickly

esphome.io looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include Unknown.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

28/56 fields populated (50%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10whois: 0/6radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 0/6

Missing: whois.registrar, whois.createdAt, whois.expiresAt, whois.nameservers, whois.status, domainAgeYears

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

ESPHome is an open-source firmware framework that enables users to create custom smart home devices using ESP32, ESP8266, and RP2040 microcontrollers through simple YAML configuration files. It integrates with Home Assistant and provides OTA updates.

Business ModelOpen Source Software / Developer Tools
Target AudienceDIY enthusiasts, smart home hobbyists, makers, embedded developers, and Home Assistant users looking to build custom IoT devices without complex programming

Classification

CategoryTechnology & Computing
Sub-CategorySoftware
open-sourcefirmwareIoTsmart-homemicrocontrollersESP32ESP8266YAMLhome-automationembedded-systems

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleMinimalist
VibeTrustworthy
UI Score8/100
Detected Logo TextESPHome

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence95%
open-sourcefirmwareIoTsmart-homemicrocontrollersESP32ESP8266YAMLhome-automationembedded-systems

Business Insights

Business Model

Open Source Software / Developer Tools model detected

Trust Level

Low trust with 5/100 score

Audience

DIY enthusiasts, smart home hobbyists, makers, embedded developers, and Home Assistant users looking to build custom IoT devices without complex programming

Keep exploring

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