Live site data
ETS | Global education and talent solutions
We are a global education and talent solutions organization enabling lifelong learners to be future ready. We advance the science of measurement to build the benchmarks for fair and valid skill assessment.
Last refresh
Updated 12d ago
Analyst read
Professional
64/100 trustEducationStale snapshot
Detected stack
ReactWordPressShopifyCloudflare
Quick read
How to read ets.org quickly
ets.org looks like education. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 64/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/62 fields populated (53%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/16radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
ETS (Educational Testing Service) is a global nonprofit organization that develops, administers, and scores standardized tests including the TOEFL, GRE, and Praxis exams. They provide educational measurement and research services to advance learning and assessment worldwide.
Business ModelNonprofit / B2B Services
Target AudienceStudents, educators, institutions, governments, and employers seeking valid and fair skill assessment and educational measurement solutions
Classification
CategoryEducation
Sub-CategoryEducational Testing & Assessment
educationassessmenttestingAImeasurementtalent solutionsstandardized testingskills assessment
Trust & Risk
Trust Assessment
Trust Score64/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleCorporate Editorial
VibeTrustworthy, Innovative, Authoritative
UI Score8/100
Detected Logo Text*ets
IAB Taxonomy
IAB CategoryEducation
IAB Sub-CategoryEducational Testing & Assessment
Confidence95%
educationassessmenttestingAImeasurementtalent solutionsstandardized testingskills assessment
Business Insights
Business Model
Nonprofit / B2B Services model detected
Trust Level
Medium trust with 64/100 score
Audience
Students, educators, institutions, governments, and employers seeking valid and fair skill assessment and educational measurement solutions
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Education sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
Browse Educational Testing & Assessment sites
Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
Related technology
Browse React websites
Pivot from one domain into a stack-based discovery path.
Technology pages help you compare implementation patterns across similar sites.
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Pivot from one domain into a stack-based discovery path.