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Environmental Working Group – AVOID TOXIC PESTICIDES | Environmental Working Group
The Environmental Working Group is a nonprofit, nonpartisan organization dedicated to helping you live your healthiest life.
Last refresh
Updated 8d ago
Analyst read
Professional
Detected stack
Quick read
How to read ewg.org quickly
ewg.org looks like health & wellness. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Environmental Working Group (EWG) is a nonprofit, nonpartisan organization that provides research, consumer guides, and advocacy on environmental health issues, particularly focusing on toxic chemicals in food, water, cosmetics, and household products. Known for their 'Dirty Dozen' and 'Clean Fifteen' produce rankings.
Classification
Trust & Risk
Trust Assessment
Publisher Monetization
Monetization Signals
AI Visual Analysis
IAB Taxonomy
Business Insights
Business Model
Nonprofit / Advocacy / Research Organization (funded by donations, grants, and potentially some affiliate/e-commerce revenue) model detected
Trust Level
Low trust with 5/100 score
Audience
Health-conscious consumers, parents, environmental advocates, policymakers, and individuals seeking to reduce exposure to toxic chemicals in daily life
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