Live site data
We are Fairphone
We make technology with a purpose—designed to last longer, perform better, and make a real impact. And we’ve been at it for more than a decade.
Last refresh
Updated 13d ago
Analyst read
Professional
5/100 trustTechnology & ComputingStale snapshot
Detected stack
ReactWordPressShopify
Quick read
How to read fairphone.com quickly
fairphone.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
33/56 fields populated (59%)
1 health alerts11 providers
Providers with missing fields
ads: 0/5publisher: 2/5files: 2/3traffic: 0/10radar: 0/4
Provider health alerts
traffic: TRAFFIC_NO_DATA
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Fairphone is a Dutch electronics manufacturer focused on creating sustainable, ethically sourced smartphones and audio accessories. The company emphasizes modular design for repairability, fair labor practices in supply chains, and environmental responsibility. Currently promoting a 25% discount on audio products.
Business ModelDirect-to-Consumer E-commerce
Target AudienceEnvironmentally conscious consumers, ethical tech buyers, sustainability advocates, and individuals seeking long-lasting, repairable electronics over disposable alternatives
Classification
CategoryTechnology & Computing
Sub-CategoryConsumer Electronics
sustainable technologyfair trade electronicsmodular phonesethical consumerismaudio accessoriese-commerce
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleClean Editorial
VibeTrustworthy, Conscious, Approachable
UI Score8/100
Detected Logo Textfairphone
IAB Taxonomy
IAB CategoryTechnology & Computing
IAB Sub-CategoryConsumer Electronics
Confidence92%
sustainable technologyfair trade electronicsmodular phonesethical consumerismaudio accessoriese-commerce
Business Insights
Business Model
Direct-to-Consumer E-commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Environmentally conscious consumers, ethical tech buyers, sustainability advocates, and individuals seeking long-lasting, repairable electronics over disposable alternatives
Keep exploring
Keep exploring from this report
Browse the related category, topic, or technology path, open alternatives, or move into comparison when you have a second domain.
Related category
Browse Technology & Computing sites
Move from this site data report into the broader market cluster.
Use category pages when market context matters more than one domain.
Related topic
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Use the topic route when audience and editorial intent matter more than category.
Topic pages help you compare audience intent around the same domain.
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Pivot from one domain into a stack-based discovery path.
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