Live website intelligence

fairprice.com.sg

Shop Groceries, Fresh Food & Home Essentials

Enjoy low prices and access online-exclusive products and offers! Get $10 off your first online order and enjoy free delivery with min. spend $59.

Last refresh

Updated 8d ago

Analyst read

Professional

5/100 trustShoppingStale snapshot

Detected stack

React

Quick read

How to read fairprice.com.sg quickly

fairprice.com.sg looks like shopping. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

The stack appears to include React.
Open the Traffic tab if you need audience scale and geography before outreach.
Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

39/56 fields populated (70%)

11 providers

Providers with missing fields

publisher: 3/5files: 2/3traffic: 0/10radar: 0/4

View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 5/5

All expected fields present

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

Use the SEO card to judge structure quality.
Use traffic and rank signals to estimate market weight.
Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags0

H2 Tags5

Internal Links49

External Links26

Images61

DNS & Infrastructure

DNS ProviderGoogle

Mail (MX)5 alt2.aspmx.l.google.com

5 alt1.aspmx.l.google.com

10 alt4.aspmx.l.google.com

10 alt3.aspmx.l.google.com

1 aspmx.l.google.com

NS Records6 records

TXT Records9 records

Traffic Stats

Domain Age27.3 years

Taxonomy

IAB CategoryShopping

IAB Sub-CategoryGrocery

Confidence95%

grocerysupermarkete-commerceretailfoodhouseholdsingaporedeliverypromotionsvouchers

Technical Files

robots.txtFound

sitemap.xmlMissing

AI Analysis

SummaryNTUC FairPrice is Singapore's largest supermarket chain offering online grocery shopping with fresh food, household essentials, and exclusive online deals. Features include app-based shopping, promotional vouchers, flash deals, and delivery services.

Business ModelE-commerce (Online Grocery Retail)

Trust Score5/100

SentimentProfessional

Advertising

Is AdvertiserYes

Advertiser NamesDENTSU SINGAPORE SERVICES PTE. LTD., WPP MEDIA SOLUTIONS SINGAPORE PTE. LTD.

Advertiser IDsAR00809983449946390529, AR12464485097220866049, AR07158122684562276353

Result Count3

has_advertiser_idhas_creative_results

Publisher / Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

Visual / Brand

Dominant Color#100100100

Color Palette

StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Browse Shopping sites

Move from this single report into the broader market cluster.

Browse Grocery sites

Use the topic route when audience and editorial intent matter more than category.

Browse React websites

Pivot from one domain into a stack-based discovery path.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.