Quick read
How to read fellrunner.org.uk quickly
fellrunner.org.uk looks like sports. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
The Fell Runners Association (FRA) is the UK governing body for fell running (hill/mountain running), providing race organization, results, championships, and community resources for amateur runners.
Business ModelNon-profit membership organization
Target AudienceAmateur and competitive fell runners in the UK, race organizers, and outdoor running enthusiasts seeking community, race information, and official governing body services
Classification
CategorySports
Sub-CategoryRunning and Jogging
fell runningtrail runningmountain runningathleticsoutdoor sportsUK sportsrunning clubamateur athletics
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleEditorial/Sporty
VibeAuthentic, Community-focused, Outdoorsy
UI Score7/100
Detected Logo TextThe Fell Runners Association
IAB Taxonomy
IAB CategorySports
IAB Sub-CategoryRunning and Jogging
Confidence95%
fell runningtrail runningmountain runningathleticsoutdoor sportsUK sportsrunning clubamateur athletics
Business Insights
Business Model
Non-profit membership organization model detected
Trust Level
Low trust with 5/100 score
Audience
Amateur and competitive fell runners in the UK, race organizers, and outdoor running enthusiasts seeking community, race information, and official governing body services
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Sports sites
Move from this single report into the broader market cluster.
Browse Running and Jogging sites
Use the topic route when audience and editorial intent matter more than category.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
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