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Screenshot of filson.com

Live website intelligence

filson.com

Filson - Better Outdoor Clothes & Gear

Filson unfailing goods are made with the best materials and craftsmanship. Building a legacy of quality and durability since 1897.

Last refresh

Updated 7d ago

Analyst read

Professional

5/100 trustStyle & FashionStale snapshot

Detected stack

ReactShopify

Quick read

How to read filson.com quickly

filson.com looks like style & fashion. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include React, Shopify.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

  • Use the SEO card to judge structure quality.
  • Use traffic and rank signals to estimate market weight.
  • Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags0
H2 Tags19
Internal Links302
External Links60
Images435

DNS & Infrastructure

DNS ProviderGoogle
Mail (MX)0 filson-com.mail.protection.outlook.com
NS Records4 records
TXT Records9 records

Traffic Stats

Domain Age30.0 years

Taxonomy

IAB CategoryStyle & Fashion
IAB Sub-CategoryMen's Fashion
Confidence95%
outdoor apparelheritage clothingworkweare-commerceamerican-madedurable goodsmenswearwomenswearaccessories

Technical Files

robots.txtFound
sitemap.xmlFound

AI Analysis

SummaryFilson is a heritage outdoor clothing and gear retailer founded in 1897, specializing in durable, high-quality apparel and accessories for outdoor enthusiasts. The company emphasizes craftsmanship, premium materials, and timeless design.
Business ModelE-commerce
Trust Score5/100
SentimentProfessional

Publisher / Monetization

ads.txtMissing
Monetization Signals
missing_ads_txt

Visual / Brand

Dominant Color#e0e0d0
Color Palette
StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.