Live website intelligence
Online and Personal Banking | first direct bank
Straight-talking banking, in black and white. first direct helps over 1.7 million UK customers with current accounts, loans, credit cards, savings and mortgages.
Last refresh
Updated 6d ago
Analyst read
Professional
5/100 trustPersonal Finance
Detected stack
Unknown
Quick read
How to read firstdirect.com quickly
firstdirect.com looks like personal finance. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
first direct is a UK-based digital bank offering personal banking services including current accounts, savings, mortgages, loans, and credit cards. Known for its straightforward, no-nonsense approach with 24/7 customer service and award-winning mobile banking.
Business ModelDigital Banking / Retail Banking
Target AudienceUK consumers seeking straightforward, convenient digital banking with strong customer service; primarily individuals and families needing everyday banking, mortgages, and savings products
Classification
CategoryPersonal Finance
Sub-CategoryBanking
bankingpersonal financecurrent accountsmortgagesloanscredit cardssavingsUK bankonline bankingmobile banking
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtMissing
Monetization Signals
missing_ads_txt
AI Visual Analysis
Design StyleMinimalist Corporate
VibeTrustworthy, Professional, Clean
UI Score8/100
Detected Logo Textfirst direct
IAB Taxonomy
IAB CategoryPersonal Finance
IAB Sub-CategoryBanking
Confidence98%
bankingpersonal financecurrent accountsmortgagesloanscredit cardssavingsUK bankonline bankingmobile banking
Business Insights
Business Model
Digital Banking / Retail Banking model detected
Trust Level
Low trust with 5/100 score
Audience
UK consumers seeking straightforward, convenient digital banking with strong customer service; primarily individuals and families needing everyday banking, mortgages, and savings products
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Personal Finance sites
Move from this single report into the broader market cluster.
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Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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See all alternatives
View all 6 alternatives and competitors to firstdirect.com.
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