Live website intelligence

fonterra.com

Fonterra

Fonterra is an Aotearoa New Zealand dairy co-operative owned by thousands of farming families. We’re coming together to realise the full potential of New Zealand dairy nutrition, so we can create goodness for generations to come.

Last refresh

Updated 6d ago

Analyst read

Professional

5/100 trustFood & Drink

Detected stack

Unknown

Quick read

How to read fonterra.com quickly

fonterra.com looks like food & drink. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

The stack appears to include Unknown.
Open the Traffic tab if you need audience scale and geography before outreach.
Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4

View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Start here before opening deeper tabs

This overview turns the raw report into a fast read: what kind of site this is, how it appears to perform, and which detail modules are most worth opening next.

Use the SEO card to judge structure quality.
Use traffic and rank signals to estimate market weight.
Use business and trust modules before outreach or partnership decisions.

SEO Overview

H1 Tags0

H2 Tags1

Internal Links0

External Links117

Images5

DNS & Infrastructure

DNS ProviderGoogle

Mail (MX)0 fonterra-com.mail.protection.outlook.com

1 mx8.gmail.easeye.com.cn

NS Records4 records

TXT Records18 records

Traffic Stats

Domain Age25.7 years

Taxonomy

IAB CategoryFood & Drink

IAB Sub-CategoryDairy Products

Confidence95%

dairycooperativeagricultureNew Zealandnutritionsustainabilityfarming

Technical Files

robots.txtFound

sitemap.xmlFound

AI Analysis

SummaryFonterra is a New Zealand-based dairy cooperative owned by farming families, specializing in natural dairy products and nutrition with a focus on sustainability and global distribution.

Business ModelAgricultural Cooperative

Trust Score5/100

SentimentProfessional

Publisher / Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

Visual / Brand

Dominant Color#100100100

Color Palette

StorageR2

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Browse Food & Drink sites

Move from this single report into the broader market cluster.

Browse Dairy Products sites

Use the topic route when audience and editorial intent matter more than category.

Browse Unknown websites

Pivot from one domain into a stack-based discovery path.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.