Quick read
How to read foodandwine.com quickly
foodandwine.com looks like food & drink. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include Cloudflare.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Food & Wine is a leading food media brand offering rigorously tested recipes, wine recommendations, restaurant reviews, and culinary lifestyle content. Originally a print magazine founded in 1978, now owned by Dotdash Meredith, it operates as a digital-first publication with affiliate commerce integration.
Business ModelMedia/Publishing with Affiliate Commerce
Target AudienceHome cooks, food enthusiasts, wine lovers, and culinary travelers seeking trusted, professionally developed recipes and lifestyle content; primarily 25-54 demographic with disposable income for quality ingredients and kitchen equipment
Classification
CategoryFood & Drink
Sub-CategoryCooking & Recipes
recipescookingwineculinaryfood journalismlifestylekitchenrestaurantstravel
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy, Sophisticated, Approachable
UI Score8/100
Detected Logo TextFOOD & WINE
IAB Taxonomy
IAB CategoryFood & Drink
IAB Sub-CategoryCooking & Recipes
Confidence98%
recipescookingwineculinaryfood journalismlifestylekitchenrestaurantstravel
Business Insights
Business Model
Media/Publishing with Affiliate Commerce model detected
Trust Level
Low trust with 5/100 score
Audience
Home cooks, food enthusiasts, wine lovers, and culinary travelers seeking trusted, professionally developed recipes and lifestyle content; primarily 25-54 demographic with disposable income for quality ingredients and kitchen equipment
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Food & Drink sites
Move from this single report into the broader market cluster.
Browse Cooking & Recipes sites
Use the topic route when audience and editorial intent matter more than category.
Browse Cloudflare websites
Pivot from one domain into a stack-based discovery path.
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