Quick read
How to read ft.com quickly
ft.com looks like technology & computing. Traffic signals point to roughly 37.4M monthly visits. Current AI trust scoring is 10/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
50/56 fields populated (89%)
Providers with missing fields
publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 5/5
All expected fields present
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Traffic metrics tell you how visible the site likely is
Use rank, visits, geography, and engagement signals together. No single metric is enough, but the combination is useful for prioritization and market sizing.
- Compare global rank and monthly visits first.
- Use top countries and traffic mix to understand audience shape.
- Check domain age and dates before making durable assumptions.
Global Rank
#1.8K
Top 10k
Country Rank
#192
United Kingdom
Total Visits
37.38M
Monthly
Avg. Duration
00:02:37
Pages per Visit
2.32
Bounce Rate
53.33%
Domain Information
Domain Age
31.2 years
Rank Tier
Top 10k
Top Regions
1United Kingdom#826
0.32%
2United States#840
0.27%
3Germany#276
0.03%
4France#250
0.03%
5Canada#124
0.02%
Top Keywords
| # | Keyword | Volume | CPC |
|---|---|---|---|
| 1 | financial times | 387.51K | $1.67 |
| 2 | ft | 254.85K | $1.38 |
| 3 | news | 12.82M | $0.70 |
| 4 | iran | 10.40M | $0.77 |
| 5 | the financial times | 17.68K | $1.67 |
Whois
Registrar
CSC Corporate Domains, Inc.
Created At
Nov 30, 1994, 05:00 AM
Updated At
Nov 25, 2025, 06:07 AM
Expires At
Nov 29, 2026, 05:00 AM
Nameservers
NS-1447.AWSDNS-52.ORGNS-1984.AWSDNS-56.CO.UKNS-52.AWSDNS-06.COMNS-530.AWSDNS-02.NET
Status
client transfer prohibited
Keep exploring
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