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Live website intelligence

geni.com

Join the World Family Tree - Geni.com

Create your family tree and invite relatives to share. Search 280 million profiles and discover new ancestors. Share photos, videos and more at Geni.com.

Last refresh

Updated 4d ago

Analyst read

Professional

15/100 trustFamily & Parenting

Detected stack

Unknown

Quick read

How to read geni.com quickly

geni.com looks like family & parenting. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.

What to do next

  • The stack appears to include Unknown.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Geni is a genealogy platform enabling users to build family trees, connect with relatives, and research ancestors through a collaborative world family tree. Acquired by MyHeritage, it combines social networking with historical research tools.

Business ModelFreemium SaaS with premium subscriptions, DNA test integration, and historical records access
Target AudienceIndividuals researching family history, genealogy enthusiasts, people seeking to connect with relatives, and those interested in DNA-based ancestry exploration

Classification

CategoryFamily & Parenting
Sub-CategoryGenealogy
genealogyfamily treeancestryfamily historysocial networkingDNAheritageMyHeritage

Trust & Risk

Trust Assessment

Trust Score15/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleCorporate
VibeTrustworthy
UI Score7/100
Detected Logo TextGeni A MyHeritage Company

IAB Taxonomy

IAB CategoryFamily & Parenting
IAB Sub-CategoryGenealogy
Confidence95%
genealogyfamily treeancestryfamily historysocial networkingDNAheritageMyHeritage

Business Insights

Business Model

Freemium SaaS with premium subscriptions, DNA test integration, and historical records access model detected

Trust Level

Low trust with 15/100 score

Audience

Individuals researching family history, genealogy enthusiasts, people seeking to connect with relatives, and those interested in DNA-based ancestry exploration

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

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