Skip to main content
Screenshot of ghost.org

Live website intelligence

ghost.org

Ghost: The best open source blog & newsletter platform

Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.

Last refresh

Updated 3d ago

Analyst read

Professional

5/100 trustTechnology & Computing

Detected stack

WordPress

Quick read

How to read ghost.org quickly

ghost.org looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.

What to do next

  • The stack appears to include WordPress.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Ghost is an open-source publishing platform designed for professional bloggers, journalists, and content creators. It provides modern blogging tools with built-in email newsletters and paid subscription capabilities, enabling creators to monetize their audience directly.

Business ModelSaaS (Freemium open-source software with managed hosting options)
Target AudienceProfessional writers, journalists, independent publishers, newsletter creators, and media organizations seeking to build sustainable subscription-based content businesses

Classification

CategoryTechnology & Computing
Sub-CategorySoftware
CMSpublishingbloggingnewsletteropen sourcesubscriptioncontent managementcreator economy

Trust & Risk

Trust Assessment

Trust Score5/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtMissing

Monetization Signals

missing_ads_txt

AI Visual Analysis

Design StyleMinimalist
VibeTrustworthy
UI Score9/100
Detected Logo Textghost

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategorySoftware
Confidence95%
CMSpublishingbloggingnewsletteropen sourcesubscriptioncontent managementcreator economy

Business Insights

Business Model

SaaS (Freemium open-source software with managed hosting options) model detected

Trust Level

Low trust with 5/100 score

Audience

Professional writers, journalists, independent publishers, newsletter creators, and media organizations seeking to build sustainable subscription-based content businesses

Keep exploring

Keep exploring from this report

Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.

Need fresh data for another site? Trigger a fresh analysis or open the directory to continue browsing.