Live website intelligence
GIPHY - Be Animated
GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.
Last refresh
Updated 37d ago
Analyst read
Professional
#3.0K global rank5/100 trustTechnology & ComputingStale snapshot
Detected stack
React
Quick read
How to read giphy.com quickly
giphy.com looks like technology & computing. Traffic signals point to roughly 16.9M monthly visits. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
45/56 fields populated (80%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 9/10radar: 2/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 9/10
Missing: trafficSources
whois: 6/6
All expected fields present
radar: 2/4
Missing: categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
GIPHY is a leading visual content platform that hosts and distributes GIFs, animated stickers, and short video clips. It serves as a search engine and library for animated visual content used in digital communication, social media, and messaging applications.
Business ModelMedia/Content Platform (B2B2C - free consumer usage with API licensing and advertising revenue)
Target AudienceGeneral consumers seeking expressive communication tools; developers and platforms integrating GIF APIs; brands and advertisers
Classification
CategoryTechnology & Computing
Sub-CategorySocial Media
gifstickersanimationsocial mediamessagingentertainmentcontent platform
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
giphy.comhashtag-labs.comgoogle.comaps.amazon.compubmatic.comrubiconproject.comopenx.comappnexus.comsmaato.comad-generation.jpdistrictm.iorhythmone.comyahoo.comgumgum.comadmanmedia.comsharethrough.comemxdgt.comcontextweb.comsmartadserver.comthemediagrid.comsovrn.comlijit.combeachfront.comimprovedigital.commintegral.comsonobi.comonetag.commedia.netrisecodes.commediago.ioadyoulike.comminutemedia.comvisiblemeasures.comundertone.comimds.tvkargo.comrevcontent.comiqzone.comindexexchange.com33across.comvideo.unrulymedia.comxandr.comyieldmo.comogury.comseedtag.comrichaudience.comloopme.comverve.comaxonix.com
Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleModern, Dark Mode, Content-First
VibeFun, Expressive, Energetic
UI Score8/100
Detected Logo TextGIPHY
IAB Taxonomy
IAB CategoryTechnology & Computing
IAB Sub-CategorySocial Media
Confidence95%
gifstickersanimationsocial mediamessagingentertainmentcontent platform
Business Insights
Business Model
Media/Content Platform (B2B2C - free consumer usage with API licensing and advertising revenue) model detected
Trust Level
Low trust with 5/100 score
Audience
General consumers seeking expressive communication tools; developers and platforms integrating GIF APIs; brands and advertisers
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Technology & Computing sites
Move from this single report into the broader market cluster.
Browse Social Media sites
Use the topic route when audience and editorial intent matter more than category.
Browse React websites
Pivot from one domain into a stack-based discovery path.
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