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Live website intelligence

gizmodo.com

Gizmodo | The Future Is Here

Dive into cutting-edge tech, reviews and the latest trends with the expert team at Gizmodo. Your ultimate source for all things tech.

Last refresh

Updated 4d ago

Analyst read

Professional

15/100 trustTechnology & Computing

Detected stack

WordPressCloudflare

Quick read

How to read gizmodo.com quickly

gizmodo.com looks like technology & computing. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 15/100.

What to do next

  • The stack appears to include WordPress, Cloudflare.
  • Open the Traffic tab if you need audience scale and geography before outreach.
  • Open the Business tab if trust, monetization, or positioning is your first decision filter.

Provider Completeness

34/56 fields populated (61%)

11 providers

Providers with missing fields

ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status

visual: 4/4

All expected fields present

meta: 3/3

All expected fields present

seo: 5/5

All expected fields present

dns: 4/4

All expected fields present

ads: 0/5

Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals

publisher: 3/5

Missing: directCount, resellerCount

files: 2/3

Missing: robotsSitemapUrls

traffic: 0/10

Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources

whois: 6/6

All expected fields present

radar: 0/4

Missing: globalRank, rankBucket, categories, sourceTimestamp

ai: 7/7

All expected fields present

Why this module matters

Business signals help answer “is this a real opportunity?”

Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.

  • Trust score and sentiment are your first risk screen.
  • Business summary and audience notes speed up qualification.
  • Ads and monetization patterns reveal how the site captures value.

Business Intelligence

Business Profile

Gizmodo is a long-established technology and science media publication that delivers news, reviews, and commentary on consumer electronics, gadgets, scientific discoveries, and digital culture. Originally launched in 2002 as part of the Gawker Media network, it operates as an online magazine with a focus on making technology accessible and entertaining for mainstream audiences.

Business ModelMedia/Publishing (Ad-supported digital journalism)
Target AudienceTech-curious general consumers, early adopters, gadget enthusiasts, and readers interested in science and digital culture, primarily aged 18-45

Classification

CategoryTechnology & Computing
Sub-CategoryConsumer Electronics
tech newsconsumer electronicsproduct reviewsgadgetssciencemediabloggingjournalism

Trust & Risk

Trust Assessment

Trust Score15/100
SentimentProfessional
Spam DetectionClean

Publisher Monetization

ads.txtFound

Ad Systems

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Monetization Signals

has_ads_txthas_ad_systems

AI Visual Analysis

Design StyleEditorial
VibeInnovative
UI Score7/100
Detected Logo TextGizmodo

IAB Taxonomy

IAB CategoryTechnology & Computing
IAB Sub-CategoryConsumer Electronics
Confidence95%
tech newsconsumer electronicsproduct reviewsgadgetssciencemediabloggingjournalism

Business Insights

Business Model

Media/Publishing (Ad-supported digital journalism) model detected

Trust Level

Low trust with 15/100 score

Audience

Tech-curious general consumers, early adopters, gadget enthusiasts, and readers interested in science and digital culture, primarily aged 18-45

Keep exploring

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