Quick read
How to read gothamist.com quickly
gothamist.com looks like news & weather. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 5/100.
What to do next
- The stack appears to include React, WordPress.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
34/56 fields populated (61%)
Providers with missing fields
ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4
View field-level status
visual: 4/4
All expected fields present
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 7/7
All expected fields present
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Gothamist is a non-profit local news organization covering New York City, focusing on politics, transit, culture, housing, and community issues. Originally an independent digital publication, it was acquired and relaunched by WNYC (New York Public Radio) in 2018 after a shutdown. It operates as a digital-first newsroom funded through donations and public media support.
Business ModelNon-profit Media / Public Media
Target AudienceNew York City residents, local news consumers, civic-minded individuals, urban policy enthusiasts, and supporters of independent journalism
Classification
CategoryNews & Weather
Sub-CategoryLocal News
local newsnew york citynonprofit journalismpublic mediawnycinvestigative reportingcity politicstransitculturearts
Trust & Risk
Trust Assessment
Trust Score5/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
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Monetization Signals
has_ads_txthas_ad_systems
AI Visual Analysis
Design StyleEditorial
VibeTrustworthy, Authoritative, Clean
UI Score8/100
Detected Logo TextGothamist
IAB Taxonomy
IAB CategoryNews & Weather
IAB Sub-CategoryLocal News
Confidence98%
local newsnew york citynonprofit journalismpublic mediawnycinvestigative reportingcity politicstransitculturearts
Business Insights
Business Model
Non-profit Media / Public Media model detected
Trust Level
Low trust with 5/100 score
Audience
New York City residents, local news consumers, civic-minded individuals, urban policy enthusiasts, and supporters of independent journalism
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