Quick read
How to read groupon.com quickly
groupon.com looks like shopping. Traffic estimates are limited, so use the trust and structure modules first. Current AI trust scoring is 10/100.
What to do next
- The stack appears to include Unknown.
- Open the Traffic tab if you need audience scale and geography before outreach.
- Open the Business tab if trust, monetization, or positioning is your first decision filter.
Provider Completeness
29/56 fields populated (52%)
Providers with missing fields
visual: 0/4ads: 0/5publisher: 3/5files: 2/3traffic: 0/10radar: 0/4ai: 6/7
View field-level status
visual: 0/4
Missing: screenshotUrl, dominantColor, palette, storage
meta: 3/3
All expected fields present
seo: 5/5
All expected fields present
dns: 4/4
All expected fields present
ads: 0/5
Missing: isAdvertiser, advertiserIds, advertiserNames, resultCount, transparencySignals
publisher: 3/5
Missing: directCount, resellerCount
files: 2/3
Missing: robotsSitemapUrls
traffic: 0/10
Missing: monthlyVisits, globalRank, countryRank, bounceRate, avgVisitDuration, pagesPerVisit, topCountry, topRegions, topKeywords, trafficSources
whois: 6/6
All expected fields present
radar: 0/4
Missing: globalRank, rankBucket, categories, sourceTimestamp
ai: 6/7
Missing: aiAnalysis.visualAnalysis
Why this module matters
Business signals help answer “is this a real opportunity?”
Use the business tab to understand trust, monetization, audience fit, and brand posture before you spend time on outreach, partnerships, or competitive teardown work.
- Trust score and sentiment are your first risk screen.
- Business summary and audience notes speed up qualification.
- Ads and monetization patterns reveal how the site captures value.
Business Intelligence
Business Profile
Groupon is a global e-commerce marketplace connecting consumers with local merchants by offering discounted activities, travel, goods, and services. The platform operates on a daily deal model where merchants offer limited-time promotions to attract new customers.
Business ModelMarketplace / Daily Deal Platform
Target AudiencePrice-conscious consumers seeking local experiences, dining, travel, and retail discounts; small to medium local businesses seeking customer acquisition
Classification
CategoryShopping
Sub-CategoryCoupons & Deals
daily dealsdiscountslocal commercemarketplacee-commercecouponsgroup buying
Trust & Risk
Trust Assessment
Trust Score10/100
SentimentProfessional
Spam DetectionClean
Publisher Monetization
ads.txtFound
Ad Systems
groupon.comfreestar.comgoogle.comamxrtb.comindexexchange.comappnexus.compubmatic.comrubiconproject.comopenx.comsonobi.comaps.amazon.comonetag.comsmartadserver.cominmobi.comblockthrough.comcontextweb.comtrustedstack.commedia.netyieldmo.comsharethrough.comsmilewanted.com152media.infoemxdgt.comconversantmedia.comconnatix.comgannett.comtriplelift.comtelaria.comfreewheel.tvvideo.unrulymedia.comcriteo.comthemediagrid.comadingo.jpgumgum.comadmanmedia.cominfolinks.comlijit.cominsticator.comminutemedia.comnativo.comzeta.comogury.comopera.comaxonix.comprimis.techyahoo.compmc.comlkqd.netmediafuse.com
Monetization Signals
has_ads_txthas_ad_systems
IAB Taxonomy
IAB CategoryShopping
IAB Sub-CategoryCoupons & Deals
Confidence95%
daily dealsdiscountslocal commercemarketplacee-commercecouponsgroup buying
Business Insights
Business Model
Marketplace / Daily Deal Platform model detected
Trust Level
Low trust with 10/100 score
Audience
Price-conscious consumers seeking local experiences, dining, travel, and retail discounts; small to medium local businesses seeking customer acquisition
Keep exploring
Keep exploring from this report
Good pSEO pages should not strand the visitor. These links keep the journey moving through adjacent directories and comparable live reports.
Browse Shopping sites
Move from this single report into the broader market cluster.
Browse Coupons & Deals sites
Use the topic route when audience and editorial intent matter more than category.
Browse Unknown websites
Pivot from one domain into a stack-based discovery path.
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